Digital Transformation Is Helping Small Businesses Meet Their Challenges

Aug 29

Small businesses have long operated in a space where they are forced to do more with less. However, today's digital transformation offers new opportunities and resources for small businesses. In fact, many of these advances can enable small businesses to effectively compete with larger competitors without compromising on their unique features or friendly neighborhood appeal. Digital transformation can help your company improve its customer experience, increase its bottom line, and improve operations so you can stay competitive while providing a great experience in an age of digital disruption.

Recent estimates indicate that small businesses that digitize processes could increase GDP growth by an additional 5.6% ($2.3 trillion U.S. currency) by 2024. Small companies now understand the Importance of Digital Transformation and have ramped up digital transformation efforts aggressively in the aftermath of the pandemic. Recent data shows that 72% of small businesses have ramped up digitization because of COVID-19 as the need to facilitate a remote workforce or/ and better engage with customers digitally has become more urgent. This article will explore some of the critical ways digital transformation is helping small businesses overcome their challenges and succeed. For strategic guidance on how your local business can leverage digital transformation to engage with customers better, please reach out to the experts at IT support 24/7.

Key Ways Digital Transformation is Helping Small Businesses

Collaboration

One of the biggest keys to digital transformation is collaboration. As technology continues to advance, it's becoming easier and easier for small businesses to collaborate remotely. This can be done in real-time and from anywhere, so you don't need office space for your business to succeed. You can even use remote collaboration tools like Slack or Zoom if you don't have a team that works together daily. This also helps ensure better transparency and less chance of miscommunication and errors. Consider referring to our extensive Digital Transformation Guide on effectively implementing better collaboration using digital tools.

Automation

Another way that digital transformation can help small businesses is through automation. Automation can reduce costs, make better business decisions, and improve customer experience and employee productivity.

Automation helps streamline your processes so that you do not have to deal with unnecessary tasks and can focus on serving customers. This means they'll be able to get the things they need faster and easier than before—and possibly even without having a human involved in the process! This saves time for both parties (the customer who doesn't have to wait for someone else's input or have their order pushed back because someone needs help). It also means less stress for employees who don't have to deal with bothering customers when there's nothing wrong.

Data-Driven Business Decisions

One of the most critical aspects of digital transformation is data. Data drives business decisions and enables you to make better choices regarding your customers' needs and how you will meet them. As a small business owner, you can access more data than ever through multiple sources like social media channels, email campaigns, and website analytics.

Integrating this information into one place makes it easier to see what's working best for your brand and where there are opportunities for improvement. For example, if sales are down in a particular region but tweets are coming from that area talking about how much they love your product, then perhaps there's something wrong with how it's being marketed or displayed in stores locally rather than nationally (or vice versa). Small businesses can now leverage big data to stay competitive. Strategic data analysis can enable enterprises to create results-driven strategies that meet their goals.

Exceed Customer Expectations

Customers want to be able to buy from anywhere and anytime, without having to make a trip to the store. They want to be able to purchase anything they need quickly and safely. These expectations can be challenging for a small business owner with only one location, but innovating with digital transformation is the answer.

Suppose you've sold your products or services in person at a brick-and-mortar location until now. In that case, it's time for you to expand your horizons through online sales channels such as eCommerce websites, social media pages, and mobile apps. Please refer to Managed IT Services for more information on how digital transformation can help exceed customer expectations by assisting them in shopping conveniently from home or on the go!

Conclusion

Technology is changing how we work and live, and it’s up to small businesses to adapt to survive. Fortunately, many resources are available today, such as the Digital Transformation strategy that can help you get started on your digital transformation journey. Whether you want to create better customer experiences or increase employee productivity, there’s a solution for you!

About the Author

Nora Erspamer is the Director of Digital Marketing at New Charter Technologies, a group of companies specializing in Cloud Computing Solutions. She is an experienced marketer and sales strategist with a demonstrated history of working in various technology industries. Skilled in strategic campaign development, lead generation, and marketing automation software. Her blog can be found at https://www.newchartertech.com/learning/.